♦ Jack of Diamonds

Growth

Reach more farmers without hiring more people to walk to them.

For five years Bull reached farmers only through field teams. I designed its first direct digital line to them, and the launch system a calling team now runs without me on the line.

Hands played

• A direct line to the farmer

  First digital channel

  Bull's first farmer-facing funnel, for the Bhumi Amrut range: an ad that opens a WhatsApp conversation with a salesperson, tested across creatives and platforms so the budget followed the cheapest conversation rather than the loudest ad.

  Read the case study →

• Measurement before launch day

  Numbers by Friday

  Set up GA4, Firebase and the ops console before KOSHI went live, so launch week's story was in numbers by Friday. The gap after hand-holding ended set the plan for the month.

  Read the case study →

• The launch kit

  First fifty shops

  A sales-call script, tutorial videos, WhatsApp templates and a problem-check form, so the calling team could onboard a shop and fix its first problem without the product manager on the call.

  Read the case study →

• Two marketing courses, on the side

  IIM Bangalore

  Introduction to Marketing Essentials and Quantitative Marketing Research, two credit courses from IIM Bangalore, finished in second year.

  Quantitative Marketing Research →